19th January 2010

SMEs get plain speaking from Groupama Healthcare

Groupama Healthcare, one of the UK’s leading providers of health insurance to small and medium sized businesses has been awarded the highly coveted Crystal Mark from the Plain English Campaign for its complete range of policy and explanatory literature.

A guarantee of a document’s clarity, the Crystal Mark accreditation is a demonstration of Groupama’s commitment to making its products as accessible and easy to understand as possible for businesses and their employees.

Groupama’s PMI policies are sold exclusively via brokers ensuring cover is appropriate to each business’s needs. From February 2010 members of Groupama’s group private medical schemes will receive a summary of their cover written in Plain English. In addition and to bring greater consistency and clarity across all its products, Groupama Healthcare has brought together its separate policy booklets to create one Crystal Marked booklet for its group schemes and one for all individual products.

Groupama’s Director of Healthcare, Alistair Sclare said: ;quoteTo achieve the Crystal Mark is a real milestone and a key element in our commitment to treating customers fairly. The Plain English Campaign has rigorous standards and will not award the Crystal Mark unless documentation can be read, understood and acted upon by the intended audience.

;quoteThe importance of protecting a business’s most valuable assets, its employees, has never been more vital and while private medical insurance can seem a luxury, the reality is that through access to high-quality medical treatment it can reduce the amount of time key employees need to spend off work through sickness or a long-term debilitating injury. The introduction of clear, concise and user-friendly documentation is an important step in helping SMEs to appreciate the value of private medical cover as an ongoing investment in the ability of a business to maintain its full operational effectiveness ;quote.

Ends
January 2010